Introducing Dru, Your Personal AI Copilot for Backup

Ranga Rajagopalan, Chief Marketing Officer

Beyond the Hype: Real Solutions for Real Challenges

In today's fast-paced digital world, the significance of autonomous data protection and management cannot be overstated. Ever at the forefront of data resiliency innovation, Druva has unveiled a groundbreaking innovation that redefines the way customers manage and interact with their data protection platform. Druva has introduced Dru, an embedded generative AI copilot into its platform to empower both IT and business users with intuitive, adaptive expert assistance. 

Amid a sea of AI-related noise, it can be tough to differentiate between what’s real and what’s hype. The fact is this — Druva is offering the market’s first fully integrated AI copilot for backup to help your team make smarter IT decisions. Unlike most AI “innovations,” Dru is not another chatbot; this development opens the door to AI-powered counsel, making data protection processes more streamlined and effective. And most importantly, it’s available NOW. We take great pride in blazing the trail for AI in backup, enhancing the everyday user experience, and setting the stage for autonomous protection for years to come. 

Druva CEO Jaspreet Singh discusses Dru’s new capabilities below. Read further to delve into the details of how this exciting advancement transforms data protection.

Data Protection Has Never Been Smarter or Easier

User interfaces are the bridge between humans and software, and their effectiveness significantly influences user experience and productivity. Traditional UIs, with their static and rigid nature, often force users to adapt to the software, triggering inefficiencies and frustration. We believe in a world where technology adapts to you, not the other way around. To solve these challenges, we’ve introduced our new AI-powered user experience. But what does it do?

AI for Everyday Tasks… Built with Security in Mind

Dru enables real-time interaction and personalized responses, with users engaging in a natural conversation with the software. With efficiency comes satisfaction — users work smarter, not harder, and tackle everyday data management challenges head-on. From finding inconsistencies and errors across the environment to scheduling backup jobs and setting retention policies, the user need only ask and Dru responds. This user-friendly AI can even recommend actions to improve the environment, remedy backup failures, and identify opportunities to enhance security. 

Importantly, Dru itself is always secure — we prioritized customer security and privacy within the architecture. The AI’s focus is on enhancing customer interactions - not on analyzing or using customer data as part of the learning process. All LLMs are securely hosted separately and respond exclusively through Druva’s existing APIs, respecting your controls and permissions.

Whether it's rapid problem resolution, proactive recommendations, or foresight to prevent issues before they occur, Dru equips users with the tools to make data protection more efficient and robust. This means fewer disruptions, reduced downtime, and enhanced data security for your organization.

Better Together: Unlock Productivity with Dru

How does it work? Users simply enter a prompt in plain English and Dru provides insights in the following key ways:

Interactive Reporting

Dru simplifies data access and reporting with remarkable ease. Need specific information or a customized report? Simply issue a written prompt, such as "Show me any backup failures from the past 72 hours based on region," and Dru swiftly delivers the desired information, providing users with real-time insights without the need for extensive searching or clicking through multiple screens. Not just that, Dru will even suggest follow-up actions given your prompt and the information you receive back — for example, along with a list of backup failures, you’ll receive suggestions for how to correct the failures, or where to learn more about their potential causes.

Intelligent Responses

For any and all questions about Druva’s functionalities or how a particular feature works, Q&A with Dru offers a direct conduit to the wealth of Druva documentation, and you receive insightful and relevant responses. Users gain in-depth knowledge about the platform effortlessly, rather than scouring pages manually or watching training videos. For instance, you can inquire, "How does ransomware recovery work for Amazon EC2 backups?" and receive a comprehensive answer tailored to you. Follow-up suggestions could include a ransomware recovery guide for your other workloads, actions you can take, and what to ask to learn more.

Assisted Troubleshooting

With Dru at your service, troubleshooting becomes a seamless experience. Leveraging its advanced capabilities, Dru meticulously sifts through backup logs to offer insights into the root causes of any issues you might be encountering. For example, the following prompt: “Summarize top 3 backup failure reasons for the last 30 days,” would provide a custom list from which you can even ask Dru for corrective steps to address the failures. Dru's comprehensive training equips it with the expertise to decode complex log data, decipher error codes, and even execute necessary API calls to provide you with precise corrective measures for any problem.

Simplified Admin Operations

Dru's capabilities will soon extend to simplifying complex administrative tasks, rendering operations more efficient and user-friendly. Through simple conversation, Dru can seamlessly process your prompt, such as “Create a new backup policy,” or “Trigger a new backup for XYZ workload,” and see the function through to completion. While these features are currently undergoing final refinements, they will soon be an integral part of the platform, promising to redefine day-to-day administrative actions with a newfound level of seamlessness and accessibility.

Customized Navigation

Navigating the Druva platform is now even more effortless. Gone are the days of sifting through pages of menus and options. Simply instruct the AI, for example, "Take me to edit multi-factor authentication for user XYZ," and it will promptly direct you to the exact location you need within the platform, streamlining the user experience. You’ll receive suggestions for follow up such as additional security actions for that user and more.

Looking Ahead

Dru is poised for a dynamic future, continuously advancing and adapting to meet the ever-evolving needs of today’s organizations. It will learn and acclimate to each unique environment and offer proactive suggestions for improvement. Its intelligent recommendations will not only boost operational efficiency but also result in substantial cost reduction. Furthermore, Dru is poised to play a crucial role in cybersecurity. Proactively detecting potential threats, it will enable organizations to swiftly respond to errors and security breaches. Over time, it will evolve into a formidable "immune system" for data, continually identifying and autonomously defending against threats like ransomware while leveraging insights gained from backups to ensure robust data protection and security. This forward-looking approach again positions Druva at the forefront of the data protection industry, further redefining how organizations manage and safeguard their critical information.


By addressing the limitations of traditional experiences driven by static user interfaces, Druva is set to provide users with a more intuitive, efficient, and personalized experience. Having a robust and intelligent data protection system is not just a necessity but a competitive IT advantage. Dru is poised to empower seasoned backup admins to make smarter decisions, and novice admins to perform like experts. This marks the start of an exciting chapter in data protection, and Druva is at the forefront, leading the charge into a future where data security is smarter, more efficient, and more accessible than ever before.

Next Steps

Dru is now available in technology preview for Amazon EC2 protection. Read our press release to learn more about Druva’s new AI capabilities, and register for our upcoming webinar to see it in action.

In the coming weeks, stay tuned to the Druva blog for a closer look at what this integration means to Druva users. We'll take you on a journey behind the scenes to explore how and why Druva developed its own AI capabilities, providing an in-depth look at the technology for our technical audience. We'll also delve into real-world impact by examining specific use cases and showcasing how our AI integration is solving customer needs. Finally, we’ll show some of these capabilities in action via recorded demos. Eager to explore more, check out our product tour!