In the world of data protection, choosing the right vendor can be a critical decision. Imagine you were in the market for a car and one dealer offers you a fantastic deal upfront — but down the road, you're hit with unexpected costs for essential features. Sounds familiar, right? This bait-and-switch tactic is unfortunately not limited to car dealerships
Let's set the stage: In the past, data protection involved dealing with multiple backup and tape solutions vendors. But as technology evolved, hardware and software integration became the norm. Today, many data protection solutions are offered as hardware/software combinations. This might seem convenient, but it can also leave you vulnerable to price manipulation.
Here's the problem: Vendors often offer reduced prices initially to get their products in your environment, only to surprise you with substantial expansion costs later. They may even undersize your initial capacity, banking on overly optimistic data deduplication numbers. A prime example of this practice is seen in Rubrik, a vendor that has gained notoriety for undersizing their customers, putting them at risk of future capacity shortages.