Tech/Engineering

Break away from the costs & constraints of tape archive

Joann Starke, Sr. Manager, Solution Marketing

The volume of data that needs to be stored long-term is growing significantly as a result of the General Data Protection Regulation (GDPR) “right to be forgotten” clause, an increasing number of eDiscovery investigations and growing compliance regulations. These regulations require long-term retention of historical backups for multiple years (maybe even forever).

When it comes to long-term retention of data, you have two choices: Tape systems or cloud backup archive.

Tape systemsOver the past decade, tape systems have been the de facto standard for long-term data storage. Start-up costs are higher (as are maintenance costs), whether you use an in-house IT team or contract with an outside service. The major issue with tape is the time it takes for a large-scale search project, for example searching years’ worth of emails across multiple custodians. What is the cost of this search? Some organizations have reported more than $1 million (US) to restore thousands of backup tapes into a searchable archive.1

Cloud backup archive: Inexpensive cold storage is more economical than tape systems, especially with pay-as-you-grow service. It’s far easier to search and restore the exact files you need compared to restoring the whole backup snapshot. However, manually archiving data into cold storage comes with some cons such as network bandwidth slowdowns, manual management time, and ingress/egress charges.

Tape vendors typically point out the unmatched economics of tape archive. But as privacy, compliance, and government regulations continue to grow, businesses are looking for more than cheap storage. There is a true need for agile data management with hassle-free access.

Simplify data retention with cloud backup archive

Druva provides inclusive cloud archive and data protection from a single solution that is radically simple to use, always up-to-date, and ensures your data is always available and safe. Our SaaS platform eliminates hardware, software, and costly refresh cycles. Built on Amazon Web Services (AWS), you get the full value of the cloud in a transparent business model that reduces costs by up to 50%. In essence, both your data center footprint and data protection costs shrink.

At a time when CFO’s are asking all of us to tighten our belts, automated long-term retention further reduces costs by eliminating the tedious and manual movement of data into a cloud backup archive. What is the result? You benefit from a single fixed price for storage while eliminating ingress/egress fees.

Intelligent long-term data retention

Here’s how it works. Start by identifying which backups require immediate access and those that need to be retained for more than a year and tolerate a higher recovery time. The latter are your candidates for cloud backup archiving.

Setup is simple. When defining a backup policy, a single-click under the data retention tab is all it takes to turn long-term retention to “on.”

Create new backup policy


Druva stores all backups in Amazon S3 warm storage. After 15 days, data designated for cloud archival is automatically moved into Amazon S3 Glacier Deep Archive.

Druva cloud data retention architecture


If you need to restore an archive, simply identify the appropriate snapshot and click “defrost.” After defrosting for 12-36 hours, the data is automatically moved to Amazon S3 warm storage and you can access it immediately.

Druva’s cloud backup reduces your costs by up to 50%. Adding intelligent data retention can decrease your costs by an additional 30%. Isn’t this compelling enough to take the next step to learn more and see how your business can break away from the constraints and costs of tape archive? You’ll free up IT’s time, reduce data protection costs, eliminate egress fees, and your CFO will have a smile on their face.

1Tape vs. Cloud long-term retention, 2019.