Press Release

79% of IT Leaders Look to Data Management for Competitive Advantage, According to New Survey

Survey of 700 IT Leaders by Druva finds increased focus on value of data, digital transformation and cloud data protection

SUNNYVALE, Calif. ‒ DxP 2020 ‒ November 16, 2020 ‒ Druva Inc., the leader in Cloud Data Protection and Management, today announced the results of the 2020 Value of Data Report. The report offers insights from 700 IT decision makers in the US and UK and underpins the importance of maximizing the value of data as businesses navigate an unprecedented global event. As organizational reliance on data continues to rise, the survey uncovers rising concerns about data protection, the growing need to enhance resilience, and the role data agility plays in enabling organizational operations and connecting with customers.

According to the new report commissioned by Druva, which will be discussed further during the keynote session of DxP: Cloud Data Protection Summit 2020, nearly three-fourths of IT decision makers (73 percent) surveyed rely on data more to make business decisions and 33 percent believe the value of data has permanently increased since the beginning of the COVID-19 pandemic. Other key findings include:

  • COVID-19 is increasing concerns around data protection, with 73 percent of respondents more concerned now with protecting their organizational data from ransomware than they were before the pandemic.
  • Since the COVID-19 pandemic, digital transformation plans have accelerated between 1-5 years, according to 68 percent of respondents.
  • The No. 1 role of data for business impact is optimizing customer experiences. 70 percent of respondents are confident in their ability to maximize the value of data. However, 41 percent say the data they collect is not readily available or accessible when needed for decision making.
  • Competitive Advantage. 79 percent see data management and protection as a competitive business advantage.

“The rapid move to remote work has permanently changed the way businesses operate, accelerated digital transformation and increased the value of data as a business asset,” said Jaspreet Singh, founder and CEO, Druva. “As companies realize that business resilience is data resilience, more and more are turning to Druva to protect and unlock its full value. Tomorrow as we bring together the industry’s most innovative leaders, our goal is for all organizations to realize the promise of the cloud era for their customers and communities.”

As cloud migration and digital transformation accelerate at record pace, Druva total data under management exceeds more than 166PB in total. Additionally, in the last year, over 1,000 data center customers have turned to Druva’s SaaS-based data protection platform to streamline their data management and compliance for Hyper-V, NAS, Oracle, SQL and VMware, while improving TCO without the need for legacy on-premises hardware. This expansion has fueled a 90 percent increase in data volume growth within datacenter workloads, echoing the recent survey finding of increased reliance on data and frequency of recovery. Additionally, the company has surpassed 6.2 million daily backups, a 25 percent increase since the company announced it was performing 5 million daily backups in March 2020. Combined, these figures illustrate Druva’s unmatched category leadership and continued position as the fastest growing cloud-based data protection platform.


About DxP 2020

The DxP 2020 virtual summit hosted by Druva provided industry professionals with the opportunity to learn from engaging keynotes by industry leading thought leaders, technology vendors and trailblazers of today’s cloud disruption. The summit explored educational in-depth breakout tracks, product demonstrations, real-life examples, case studies and practical techniques applicable to your work right away. Keynotes and sessions from the event are available on-demand at


Additional Information

About Druva

Druva enables cyber, data and operational resilience for every organization with the Data Resiliency Cloud, the industry’s first and only at-scale SaaS solution. Customers can radically simplify data protection, streamline data governance, and gain data visibility and insights as they accelerate cloud adoption. Druva pioneered a SaaS-based approach to eliminate complex infrastructure and related management costs, and deliver data resilience via a single platform spanning multiple geographies and clouds. Druva is trusted by thousands of enterprises, including 60 of the Fortune 500 to make data more resilient and accelerate their journey to cloud. Visit and follow us on LinkedInTwitter and Facebook.

Media Contact:

Justin Augat VP, Product Marketing & Communications Druva Inc. +1.508.846.7518