On SOCK(net): Is BYOD Dead?

Just when everyone was convinced that we’ve been completely enveloped in a BYOD world, we find out that large enterprises are simply abandoning their BYOD policies. That was one of many discussions that emerged from the Enterprise Mobility Trends panel for ILLUMINATE 2015. Moderated by Yadin Porter de Leon, this panel discussions explored the complexities of executing mobility strategy within a workforce ranging from 15,000 to 180,000 end users.

In this episode of the SOCK(net) podcast,  Yadin and Tony introduce the recording of a stellar panel made up of IT leaders managing mobility initiatives at scale. Panel members were from Zoetis, Flex, and Continental. The recording of the panel discussion took place at ILLUMINATE 2015, Druva’s first user conference. In order to give the conference attendees the opportunity to gain from the insight and experience of the panel members, they were asked several questions about current solutions, technology trends, pain points and their plans for the future. The result was a powerful conversations across a wide range of topics.

Among the issues discussed:

  • Changing focus from securing the device to securing the identity of the user
  • The challenges of managing a massively fragmented platform like Android
  • Living with the failures and success of BYOD policies

Want to learn more? Listen to the podcast… and hey, sign up for updates, via iTunes, Soundcloud and Stitcher!




See also:

Mobile Panel Guests:

Jim Kimmel – Manager, Client Productivity Services  | Zoetis

Armin Sturm – Director  IT, Global Client Technology | Flextronics

Razvan Tudose – Group Leader – IT CE IN BO | Continental –

Music by: www.bensound.com

Podcast Transcript

Get ready for another episode of the Sock Net podcast where enterprise endusers and tech industry experts come together to discuss in the trenches real world solutions to the challenges faced by today’s technology teams and now your host Yadin Porter de Leon and Tony Piscopo.

Yadin Porter de Leon: Hello and welcome to another episode of the Sock Net podcast. I am Yadin Porter de Leon with my co-host here, Tony Piscopo.

Tony Piscopo: Thanks for having me again Yadin, it is always a fun time having these with you.

Yadin Porter de Leon: Good times always fun, so on this episode of the Sock Net podcast, we have a special presentation, it comes from our ILLUMINATE conferences. For those of you who do not know about ILLUMINATE already, it is our first user conference that we put together here in lovely Silicon Valley where we got a whole bunch of our users together at one place and talked about the future of proactive compliance and converge data protection and one of the things that we did which was super fun for me, personally I had a fantastic time because I had the opportunity to moderate the panel talking about the trends in mobility for the enterprise, and so what this was we got a whole bunch of really great people together up on stage and talked about what trends they were seeing within their enterprise environment and this is from 20,000 to 100,000 employees within a company and looking at the pain points what they felt there and so we had Jim Kimmel from Zoetis and we had Armin Sturm who is from Flex, formerly known as Flextronics and then we had Raz from Continental Tires and Raz, he is, you worked with Raz a lot have not you, Tony?

Tony Piscopo: Yes I have.

Yadin Porter de Leon: And since they are on the mobile panel, we can actually mention their names and the names of their companies on the podcast which we usually do not do, we try and keep these name and company agnostic. You work with Raz and Continental Tires on a very large scale deployment for their solution and hell lot of fun times with Raz doing whiteboarding and what not right?

Tony Piscopo: It is always fun working with our large enterprise. They are all different and there is always a challenge and that is the really good thing about it that nobody is ever the same.

Yadin Porter de Leon: Everyone is like a snow flake.

Tony Piscopo: Which is the interesting thing from listening to the mobile panel that you guys will hear shortly is that you have some people trending left and some people trending right, you know this, I am going to give everybody their own devices, we are allowed to bring their own devices or we are going to everybody corporate devices and it seems that half the panel was going one way, the other half panel was going the other way.

Yadin Porter de Leon: Yeah and I know some people were thinking that BYOD is something that everyone is sort of, it is well trodden over territory but what I thought was really interesting was that you did get people trending away from BYOD, we are getting actually to a treaty level where you are starting to see a lot of enterprises who have had their chance to kick the tires on BYOD, try and federate the devices, try and control the devices and now they are all saying a few things coming out of that effort, you are getting the enduser results against the clamp down on their device they are having to do because they are federating this BYOD device and you are also getting people on the IT teams who are just pulling their hair out because it is becoming too complex a problem, you are actually getting people throwing BYOD out of the window and I know it was really interesting to hear that perspective.

Tony Piscopo: This all comes down to everybody just misses BlackBerry.

Yadin Porter de Leon: BlackBerry was not that just awesome, can we just go back to the days where everyone had that little track wheel and some physical buttons, it is good. But they had everything at the time. Now I think the bigger paying point seems to be we are hearing is 85% of all the devices are Apple, iPhones and nobody has the control over the devices like they used to. People just want everything, that is the problem, you know what, I find this everywhere, people are the problem wanting things, they are like wanting cool phones that have lots of functionality, you know let us just go back to the days of the BlackBerry, where you had your email on there and maybe you could take some pictures and people were happy, they loved it.

Tony Piscopo: You were not allowed to have cameras.

Yadin Porter de Leon: No the Curve had the camera on it and what else do they, I also had the Pearl, I was so stumped when I got the Pearl that was like magic.

Tony Piscopo: I miss BlackBerry Messenger though.

Yadin Porter de Leon: BlackBerry Messenger, see and there was a great article actually in slashdot and it was like are we all so stressed out, this is the title, are we super stressed out, because we have way too much choice. BlackBerry solved the choice problem, we should we go back to that? What do you want? I want a Curve or I want that other BlackBerry, here you go. Done.

Tony Piscopo: But BlackBerry was also able to do something that we have not seen anybody else able to do at this point, it has not just delivered notification an actual red notification of when my message was ready.

Yadin Porter de Leon: Yeah and there was that end to end wonderful, fantastical network thing, they made everything push fast and you got your emails and you could bang out little typing things and desktop manager which synced all of the all contacts directly into the phone.

Yadin Porter de Leon: Yeah, and I mean yeah you had to, there were some pain points there with the BlackBerry.

Tony Piscopo: That did not work two thirds of the time. They were foxy five minutes

Yadin Porter de Leon: Sorry say that again?

Tony Piscopo: I said that you know half the time when you plugged it in BlackBerry Messenger or a BlackBerry Desktop Manager did not see the phone and then your phone would lock up and it take five minutes to reboot?

Yadin Porter de Leon: Yes, that is something that is a necessary evil. Now you got these phones that have everything, you can edit videos on them, and talk to people in outer space and make ice-cream.

Tony Piscopo: Right there is a phone that can make ice-cream?

Yadin Porter de Leon: Well I think like task, if you select task rabbit, you can have somebody make you some ice-cream just go put that out there on task rabbit, make me ice-cream.

Tony Piscopo: Well you could ask Fake Tony and see if he get one of his 9,000 followers to make ice-cream.

Yadin Porter de Leon: You know I need to talk to Fake Tony about that. How did he get 9,000 followers? That was pretty amazing, there is some people around the organization that are envious of Fake Tony and all of his followers.

Tony Piscopo: I think that I have to be for another Podcast.

Yadin Porter de Leon: Okay we can do that. Social media and the sprawl of something.

Tony Piscopo: How $5.25 brought me a lot of friends. Or at least two friends.

Yadin Porter de Leon: Yeah we should have Fake Tony on the podcast one of these days.

Tony Piscopo: He can live tweet.

Yadin Porter de Leon: Yes Tony could be live tweeting during any of. He live tweets during most events especially when there is alcohol involved.

Tony Piscopo: As long as he does not have them all it.

Yadin Porter de Leon: So speaking of live tweeting, that party after hours was super fun at the ILLUMINATE conference, especially I always find that when you get a couple of beers and clients together in the same room, special things happen.

Tony Piscopo: I wish, I could tell some of the stories but I am not allowed to.

Yadin Porter de Leon: It is probably best to one of those, I think it is one of those things where it is, what happened at ILLUMINATE stays at ILLUMINATE put in that box.

Tony Piscopo: Or once the first tequila shot happened that we just would not disclose what other conversations happen.

Yadin Porter de Leon: Yeah I think that first because it was out of tequila teasing bar that first tequila shot happened all round like 6 PM that was pretty early.

Tony Piscopo: For you that is 9 PM for me.

Yadin Porter de Leon: That is right, you are running on East Coast time. All right well, to circle back which I was like circling back on things, the mobile panel was really about mobility trends and so there is a lot of cool trends, I think one of my favorite one was securing the identity of the user instead of securing the device and I think that is a lot of pitfalls or a lot of mistakes that people are making are thinking that they need to just secure their device and once they do that, they lock it down everything is good, really what you need to do is secure the identify of the person using the device and everything then moves out of that and so you are starting to get companies like AirWatch who were talking about this a lot at VMWorld and are talking to clients about this all the time now we are, they are really moving in that direction to, let us talk about identity, security and not device security and then everything else can flow from there.

Tony Piscopo: We just cannot get one of those phones it is just like self-destruct if it is lot or stolen.

Yadin Porter de Leon: Yeah what about retinal scanning, you know all those James Bond movies told me my phone will be able to scan my eyeball by now, but that just has not happened.

Tony Piscopo: It is scanning your finger.

Yadin Porter de Leon: And we were promised jetpacks. Where is my jetpack.

Tony Piscopo: They have jetpacks.

Yadin Porter de Leon: They do, they are really expensive tough. Segway needs to work on that, that is going to be Segway’s new product, the Segway Jetpack. You would have to call it something like you know not the Segway.

Tony Piscopo: The Segpack.

Yadin Porter de Leon: The Segpack. So here it is, we have got Armin Sturm, from Flex, Jim Kimmel from Zoetis and Raz from Continental. I am not going to say Raz is last time because it is just so cool to say Raz from Continental.

Tony Piscopo: And I think what is that, it is time I hand it over and we can listen to what the panel had to say.

Yadin Porter de Leon: Oh and apologies for the quality of the audio, we are trying to take a direct feed out of the board that did not work out, so we had to go to plan B and we cleaned it up as best we could and I think we did a pretty good job, so bear with the quality of the audio and listen to the content because I think we got some really great stuff out of the discussion, so here you go. So without any further ado, I have got Jim Kimmel, Zoetis. I have got Armin Sturm from Flex and Raz from Continental, why do not you three guys come on up. Excellent well let us so, a little bit more everybody if you gentlemen, why do not you start, if you could little bit introduce to everybody.

Jim Kimmel: Sure, I am Jim Kimmel, I work for Zoetis which is a global animal health company, we are a spin off from Pfizer Animal Health Group. So we are kind of a two year old start up really with about hundred years of infrastructure under us. I work in client productivity group which manages all the basically desktop stuff, right so we have messaging, we have the desktop, so we have New Image, we have Druva, we have mobility as well.

Male 1: So excellent Armin.

Armin Sturm: So I am surprised about, okay my name is Armin Sturm, I am Director of IT at Flex, former Flextronics, so we renamed few months ago. It is a company right for manufacturing but a little bit changing now probably more public facing, right so we are at 180,000 employees globally spread 300 locations or more and actually, I am leading the team for client services means up for standards ever single cost dollar endpoints, right because endpoints into not only laptops, write surface whatever you have right also the mobile devices and the key devices what are coming rapidly now.

Male 1: Thanks and Raz.

Razvan Tudose: So Razvan Tudose from Bucharest, Romania, I mean ready to [indiscernible 0:11:41]. We work in the Continental for about 12 years, our effort is company, a driven company that specialize for the parts and tires and we are about 160,000 plus strong and we are growing up the last couple of years and mainly in Continental I work for also the client services department, we have asset department also handling big five client operating system and over the topic today through connection, infrastructure and more so I am managing couple of things in Bucharest, Romania, like infrastructure and also dual mode environment, we are heading client services related things like endpoint backup and corporate pieces, so.

Male 1: Excellent and so for everyone who, everyone here, I think one of the rotation we are going to get is lot of the double experience that you guys have during one of the several scale so this is going to be very casual, very conversational, a few guide post questions that we will ask and we are going to see where it takes us and I think we will start with you Jim, what put on the spot, what kind of mobile trend or trends of mobile data device or data usage, and device usages within the enterprise have you seen within your area.

Jim Kimmel: I think what we are seeing what has been happening with the year now, the number of devices that people have, right so in large sales force for example we have a lot copy of the phone, we have night pad and we have [indiscernible 00:13:21], so one of the things that we are trying to do now is start to look at how we eliminate maybe one of those three devices, so they do not have to carry three things around with them on a day to day activity, they can carry one thing whether that is the surface, is it unlike have pro, is it that surfacing hoping whole screen off, what does that look like, what are the processes then we have to like caught me back when we want to make things like the iPad or phone for that. And are you stealing like that really the goal being the user experiencing enable them from the ability to move faster, have one to liberate to hostile securing the company information on there, are you facing any challenges?

Male 2:  On yeah, I mean there is a couple of things right, we want them to stay productive as they may probably, we want them to but at the same time we also want to reduce their cost for, right so if I have three different devices, one is an IOS device, two are IOS devices and one is a Windows device, you that support cost goes up drastically not to mention just the cost or acquisition loss, so I think there is a couple of things there that we are trying to eliminate you know, eliminate cost, people productive but then to your point securing the data, right because we do not have any view of the IOS environment outside of mail.

Male 1: Are you seeing some of the same things Raz and how are you tackling maybe some of the stuff like IOS?

Razvan Tudose: Yes we are seeing the same things basically what would you call them device centric of user centric that you see across the board, just take a look at any option where you are, look at the evidence, people are on their phones, everyone is checking their emails and so on, people are not so much working with laptops or are working with laptops and the phone expecting comparing with experiences and most people are getting used to apps, everybody is talking about apps, the culture of using an app or accomplishing something for the PDP is really hitting out there not just for consumers both in this environment, so these are some of the challenges based on because we have to get ready for that centric and we got another device that we are going to use this and speaking of acts on the ecosystem and the like we also have the same problems any more by the ecosystem right now as in the direction, it is just act, we do not have a perfect solution, we have for us about 80% of our people are using IOS, given the fact that it is the most across the board with the most stable OS that we found in terms of mobile devices and it offers the most flexibility making sure also the best security, so we are at a place right now where we are saying, there is really a need to understand how to deploy enterprise environment a large scale mobile OS without or within more introductions because right now we are looking at update cycles with mobile operating systems especially, we are seeing more and more updates, we are seeing global price rates for them, we have to make really for this, needs to be and this is the same, the best of our effort while used to get, there are years between the aces, people get robust with the interface and the features or some, now it is shrinking and shrinking and we have to go back to this world of constant marketing, constant changing thing and are new to that.

Male 2: Nice, I wanted to drill down with a couple of things that you said theoretically and see how you are bracing the mobility piece and a lot of people have that cost centric that consumer based experience while managing things like identity and access in that BYOD type environment like Sturm, I think I will join them with you guys, I have some idea of how you guys are handling that once you keep it off harming with, how you guys are wrestling that, that half centrics or identity access from, so interesting you mentioned about the number of devices, we are rolling actually 1000 devices per months now, so it is kind of a really high price, so we use the traditional MDM right, I do not want to mention, I know basically but the use is in three or four years and we see it has limits right, so now the use has become more reality, they know they can do much more right as a primary device mobile first has o say we expect it to have earlier, now it starts to have right so mobile devices become first devices, followed by laptops by doing more the, more complex task right, so we want to enter all of this and just not allowing them MDM and having that as an email right we want to enable them okay, use your device right how you use these, right but so that means want some experience right just name one up right we want to have in the company to engage end users having mobile devices but order them.

Male 1: Yeah.

Male 2: So those are things that are happening, MDM for us becomes more than just MDM, it becomes identity manager, right so this is actually the future we see is nice like, so we need to have, so we have to actually use that before right not on his device so before he can access or she can access it later.

Male 1: Okay and I think when we drill that, little bit more first as you guys are aware, users behalf exactly how we want them to in the enterprise, end user devices that are given to them exactly the way that they are supposed to or the ones that are basically fluidly segregated into your enterprise, how are you guys dealing with the BYOD trend now that you are going to be self helped with low track record of using it, some of the devices that have been brought into your network and having some pain points and experiences with that and also [indiscernible 00:19:13]

Male 2: All right so the first one from a desktop perspective we do not bring you web base, all right so that is you know, that right out of the gate we eliminated that impossibility, from a mobile device some this we inherited, we support both, so we support a hybrid corporate owned personal owned, funny that this came up today because I saw two articles where one said the end with corporate phone devices is nice, given the limited corporate owned devices and then the second article came up and said BYOD is going to go right, that sounds dead. BOYD is dead, right. So what I think we are seeing though is that the hybrid model does what, the companies are going to make a decision and see that they are all going to be BYOD or all going to be corporate owned and in our environment, we are trending towards the corporate owned side.

Male 1: And what was the big pain point you resolve in the trend towards corporate owned?

Male 2: I think more control over, we want to give them offer, we want to give the users offer right so they can select the device they want to use, some cases we have Android support because IOS may not be available there or little better devices we get in that, so we want to give them options but at the same time we need to be able to secure it and know that it being used for work only and then when they leave the company, we get that device back, right so they are not walking out, even though we can selectively wait thing with MDM hopefully, right we have this little device back so there is no question about what is going on with that.

Male 1: And Raz, how are you addressing the BYOD issue for each region.

Razvan Tudose: Well I think those are driven by [indiscernible 00:20:52] I am doing just the opposite, so basically we said yeah BYOD and of course more flexibility with the user, the option that is select a device have a experience that is most of them came to what they are used to, we tried it out and we have about 5% reduction rate and the rest, for the rest it just does not work. There are number of problems like these gross did not really work out as expected and most of it related to the experience of the users, they are adjusted to their own consumer experience and when they are getting a device into the BYOD pool they are getting all of a sudden all sort of pains and their email rules are different, they cannot open really somethings, they are not allowed those things and drop offs and Google Drive and stuff like that, so after one day they are just showing anything only frustration here. So this is the majority of our users and this has retied the fact that we are [indiscernible 00:21:52] high securities on all our devices, the company forms are replete of this, this is one of the reasons why we did give up the BYOD policy for laptops and desktops add on at this point, in addition any condition like drivers and so on but BYOD for us is just plain talking that we have for our management decision and for our IT decision phased out a little bit, we are still using it but as mentioned in very, very low numbers and we made an approach that we are not going to roll it out centrally but rather off each location the possibility, we chose by their own design based on the guidelines that we provide if they are offering BYOD within the count.

Male 1: So someone opted into that program, they would have to say, okay you have to be part of the MDM program and then they were out there device in the MDM and user experience just was not what they needed for sure and when you are shifting now to the corporate owned device, you are able to securing a way that gives them a better user experience and.

Razvan Tudose: And in addition to that you have the issue of separating really the company stuff, the company part of things and the private part of things, we have not found so far really the best possibility of separating these two, so people are used to using their phone for photos and videos and the private emails or and there are some Android look for IOS of course due to the from the OS, it is really hard to separate user data coupled with it, so we have quite a big problem in the enterprise with separating these two OS and offering thus the BYOD experience that is seamless but also is reaching above isolation of this assumptions, this was the main problem for us.

Male 1: Okay because your test points can rollback which is something that you had mentioned earlier about, this was something that I chatted with your earlier about we chatted about something that AirWatch was brought by VMware and I was sent to Sanjay and John right after the merger talking about some of the things that we are doing and they are shifting and it is really about the identity and he starts from securing identify and then you move back to the application and move back towards device, set up the other way around, and maybe you could kind of give me a sense of what your approach is and how you are tackling that identify first with such a widely dispersed workhorse.

Razvan Tudose: So first let us start where why we consider this, so is kind of we have right now a 60%, 40% bringing old device, that is 60% is public form, 40% is private places. Main drivers for that was just that we do not phones, so it could be one driver and otherwise the awareness if they want to use the WiFi network for that I need to know the device, so at this stage device management was fine, so now we talk about data and the count, data and user experience are two sides right, so now we have those valid form that you mentioned right that is probably you have asked right, the user corporate firm and the private firm and because it kind of use the ASK form, right on MDM, so we actually allow them to use because no one will stop us from using junks brought up straight that is under home computer right and at the home outside MDM, so we go this is the blue chart but still this anytime is to be protecting, there is some classification necessary so we have few deep problems in place and we have as next step right on the security side there is identify defamation COP, the four new Xs are going to name right, we want to know who you are, I am talking here about the device. So this will address the home users, right, so we have something about devices.

Male 1: Yeah so that first user identity that you can, you are saying control federate, they can move some device to device and you know who they are, and you know what access that mean of RF and what they have been able to access and be able to proactively lock them down whatever they are going to, planning on or regards. Jim with the rest of identity and, I know actually one point I want to know like [false area 00:26:18] actually is I know myself personally when I got robust having more than one device is just you got one here, you got another one here, you got different ring tones, you are going to pick one up, figure out what we are going to do this one versus that one and as we know technologies is just parts the humans that are the hard part, you experiencing, do you have any revolts with people saying you know what I really want to bring my own device, so I do not want your corporate device or you are basically saying you know what the BYOD experience is why they are finding having another device, so cannot go around.

Male 2: Yeah I mean, we have not gone there yet, it is coming. I think in our experience it is about setting the expectation, right. We come up, not come up with but if we communicate the reason why we are making the move properly and I think the employees buying in the back and then they going off of it. Finally, I carry around two phones, I carry around two, I try to bring my personal phone to the MDM environment but it broke all my wish personally [indiscernible 00:27:20]. So it is going to be a tough sell. But I think you know you start looking in beyond just mobility, right, so you start looking at network security, seeing lot more mail over now on mobile, so now you think it is impacted and are bringing into the network, what is that going to do? So I think there is a number of reasons around moving away from the BYOD experience and I think if we communicate that properly, we can calculate the volume on it then I think they will accept it and then forward.

Male 1: And there is contrast, any revolts, any pitch works, cascade.

Male 2: No I mean, it is all about adjusting the expectations of people, I mean in the beginning there was of course a high demand for BYOD and we are excited, and I said hey, we have a bunch of relations in base, here the relations go ahead and use the BYOD if you want and then we looked at about five people who were using it overall about a few months and said, this is not will be so successful, it is all about adjusting the expectations and so you are so involved really making sure that you have certain protection of your company device and if the flexibility is not there if your community is not able to take advantage of BYOD, I think that you are still in a position where we are able to service our community with really stable devices not which are really approved by regulations, so yeah, it is a little bit of a different approach than Jim are having but it is a culture the efficiency culture so I think that for us being a German based company, it is little bit different approach, you saw it also today with the differences between the countries and their approach for data, privacy and data regulations, several, it is mid in the approach of these.

Male 1: And actually I mean the culture is good point too because one of the things we see in many places outside in Westmore Street is a reluctance to do anything corporate owned personal phone, and that is my phone, I am not going to work on, so that is another factor that we have taken, so we have now our remote access are too fast, working on patience, there is an app to be confirm their phone to get your codes to go VPNN or whatever you are doing and many of people outside the west would not do that because they do not have like a corporate phone, like you know contractors right so, they would not put it on their personal phones, you actually have to ship them a hard drive because they want to feed that separate environment. Yeah and you hard about culture too, couple of pieces on the international regulatory environment and culture, I think putting on to and do you find that that is effecting some of the ways are that you selling deployment where it is cultural thing or it is more about identity security. Even though it is one thing, I mean, I agree with, it depends a lot on the current choice but even there we find a lot of fuses, we see demand right, I want to have immense right because I am always taking one place, right I want my context being synchronized, you do not care anymore if its private or not, so those will open the door of the factory to bring more device but also with MDM right, so it depends a lot on the use cases but for us, we found use cases right so for example in China we want to HR actually we want to engage to their employees right so they want to stay in contact with the employees, we have a rate of high earns and these right so and for that the development upright in Hasan, so how do we bring this up out there on the employee’s devices right they are willing to have this up on their phone, right stay connected with HR, post everything like what is going on in the company, you do not have a DD account or any other account, you do not have many account right, so in this case we said like okay MDM for soft like, we used their devices, we pay for, right but we would end up on their base, the decision okay I want to use data on pen drive, and the location, so this is also proceeded a little bit like bring your own device, right SHO.

Male 1: Exactly bring your own nut. I think that is actually looking at from an application standpoint, shifting gears on that and organizations have around 5 to 200 allocations that are home grown they are build themselves that are go browser first and now there is a shift, people are expecting that mobile first, there is a lot of bespoke solutions out there that will take that put a wrap around it or put an [AP ICET 00:32:09] in front of it, you know it will push out an interface that people will like him to have certain to or forth of it and maybe you guys can kind of give me a sense then start with you Raz on how some of those applications you have in your environment have the design for browser first, you are now getting shift it to mobile first and see the reactions of people in.

Razvan Tudose: Well for us I think it is across the board they see this, there is a very, very high demand for enterprise environment, so we have couple of teams who are working on this activity and we have seen a tremendous growth especially in the Midwest of Cleveland though navigation, we are just starting now, we have a corporate start and we have already a lot of demands for corporate approved applications that we roll out based on R&D solution which have potential yet, it is the same. But joking aside there is an increasing management and what we see is that browser based applications are just not having it any more for our requirement. So I am moving away from that and have very, very liberate at the beginning of things, so I think in the next two, three years it is going to give you the very, very high development because if you take a look at the best of environment, we have about 200,00 of patients out there, so that is one and I expect that the mobile environment will host and start create connection, people are using them over device more and more, they are increasing it above 20%, 25% there is a device every year now there is a normal devices that is huge there is a tremendous growth potential since we have about 80% to 90% of our workforce in mobile devices and we are increasing also in terms of bandwidth and data usage of about 30% to 35% every year so with those increases will come of course increased usage of, increased number of mobile application so they create a base.

Male 1: Thanks and and Jim are you saying some applications that you are encouraging people to use like, maybe like a work day or conquer or something.

Jim Kimmel: We are not doing a lot of internal mobile app development, right so we are leveraging are expensed out from SAP, is there at right, it is worked at, it is our [status system 00:34:31] is dense right, I mean status is a thing that we use mostly internal, they are already developed for whatever services they would offer you, now a lot of our internal apps – applications have been developed from mobile apps, unless there is like little misfit, right, our field force meetings, they have mapped through the agenda, so people can call the agenda and know the exception could be well equipped like that but that is really mostly on the internal side, we do a lot of consumer facing, customer facing mobile app, patient test, we do not do as many product site anymore, now we put out apps for the consumers, in our cases that it is power rangers, it is criminal, something has to do with people, so there is hundreds of applications out there worldwide so that people using our products seem to know and learn more about those products on their mobile prices and not necessarily have aligned with it.

Male 1: All so really at the end of the day it is obviously, it is about user experience, it is about enabling people to do with their supposed to be doing a longer arm or time and quite out of the field and they got the advice of the enterprise and leveraging not more than one, leverage it. But at the same time those internal apps that you are developing have to provide the same value that those cloud apps which is from the chance that you have those internal apps that you are not leveraging those cloud pieces and you are facing eight points that I would create call new assumption. Are you facing any pain points where people are expecting like consumer, exterior value also the internal application you have and how it is doing?

Male 1: I mean it has seen a learning process, right so we change actually the need of the mobile development team at that point, so I mean the first year as we develop after forecast, none of them was used heavily right, not, so we do not, hey wait a second, what are we trying to achieve, right, so this were in fact and that was we now we come up with staging up absolutely one of those I mentioned before right so what are getting really big, right so because we think close ups right very complicated approval processes to make them very simple for lot of form, so many of our executives right did actually go there and say, okay I just approved this request giving the minor details if I wanted to get come complex I look at the, so we are sending, we are listening to the customer what they want, right and another one is dashboard, right so what would actually manage us and all those line just it would not be knowing where we are, what are the product cycle rate and what can be improved so benchmarks is not best thing at more cost and more accounts, right. Showing the data through benchmarks for anyone who needs it.

Male 1: So instead of the requirement, you know where department go and providing them routers and.

Male 2: No, no we do not but providing them with that same value and you are getting like end user feedback, I am actually getting that same, I want to use those, I want to bring those in, I like those distance but I need this, now I am part of multiple [GNA 00:37:47], just like, do not need development right so guys those tools are in marketplace, you just hit web browser, right the web page and it can make it mobile.com, pretty easy, very simple to use so, non [ITB predicts 00:38:00].

Male 1:  Fantastic, next I want to pause here for a second to kind of do a roundtable feature of you, one question I would love to ask and this is all about gaining for some of the experiences that you have, what is one thing have to do with mobile devices in daily uses in your device that you would never ever do it again and tell anyone hearing in the audience to benefit from, you know if you do not do this ever you will be better off and for you Jim, what is that whole thing?

Jim Kimmel: So I think about round thing. So one thing from a mobile perspective, you know we have been fairly successful, you know with the mobile, so I think I probably be reluctant to support Android but you got a choice of that, and you know again this is security thing and IOS I think give us a better experience where Android fragmentation and the support model things like that be very difficult, but perhaps sit back primarily a good one. Yeah just make sure they do with us creating operating system go back in time.

Male 2: :  We are rolling out from that perspective Jim with a little bit scope, for almost across it. We are asked at that point of time you would never ever do again to the part everyone who is taking in panel today.

Male 1:  Well the good part about thing is like what he said. Android is also a problem for us to be frank the fragmentation and the development cycles and so updates have been really hitting in that point that we are just speaking a little bit statistics the other day and we have I think about 11 or 12 different flavors of Android out there and we have about 15% of our devices Android whereas we have about three flavors of IOS and about eight of our devices IMS, so that is a huge problem and however two or three sub devices have stayed away from Android from our point of view, other than that, I will say BYOD to be trend, BYOD has been also a mess for us, it is also one of the panes where you send at the beginning, hey this is really cool idea and then we see that nobody wants it the way they are talking about it, so I would kind of at this point say BYOD is not de-stocking, I would consider in an environment where you really have to enforce very, very strict rules. A number of lax environment, I would go BYOD but our environment is just now about 90% of our environment and you have these very, very tough thing, thanks.

Male 1: For you.

Male 2: I would say Shadow IT. Shadow IT it sort of gives the best user experience to simply your customer.

Male 1: So you would make sure that no one ever use Shadow IT?

Male 2: No it is like first we saw like we have to, the end user, this is the end, those are the rules, those are the policies, so of course we see this region or about it, I mean the use that was effecting it, they did not like what they got right, so no salary round but we listen to the users what do we do not like, so regret it, so we want to avoid bad user experience at any pricing, this comes from MDM solution, choose right the choice there are right up to whatever it is bringing the price decision of the user experience first, we bring those first.

Male 1: Now when flip that portion on his head, I want to start with this Jim, so with Raz now first, if you could basically do you have an idea, one you could weigh something over your infrastructure and you cannot change his behavior, what would you sort of magically put in your environment that could alleviate your biggest pain point, what would that be if you just can do anything on the environment other than change in behavior?

Jim Kimmel: I will probably get that machine that would stem above creator of the future to bring us ten across the mark and so, and let me start this due course set this for set them or whatever and as you Lumia [indiscernible 00:42:22] and everyone has continuous experience of having the same type of behavior regardless of screen size, regardless of device that is used so that people are able to basically work as even towards the same device on different devices or have a full experience on the mobile piece.

Male 1: Yeah the opportunist, I think it is a good point too, how do you think the users, let us say if you did that, the magic wand, with the time machine you would sway that and it happened, what do you think the user response is?

Male 2: I think it would be great now. We are very much looking forward to this, I am very excited about this potential and I think that if you put it off and it will be a very difficult thing to put off because we are talking about streamlining, it is very disruptive now that for many, many years if we are able to streamline the experience for the users it will be a break, now.

Male 1: Armin. Armin: Yeah talking about the future, right, I mean we know that devices are coming very possibly, so sometime it would like, I would like to see what future bring to us at over first look off very slow, it is getting faster now. Now we see those very good devices everywhere right, this lot, right and so.

Male 1: A good backup.

Armin: Yeah excellent, fantastic, exactly. What we like is the variance, right so I mean of course we have been, this brings up what you see right, I get your point from it, I see users first.

Male 1: Do you guys play football?

Male 2: Yeah.

Male 3: I think we all do, so now you ask Jim. I am going to say that that said no. I feel the thing I would change and I think we are going to move in this direction, this is probably going to contradict what I said in my model reflected, one of the things that are going to start working on very soon is, we have a lot of contract, that third of our environment contractor and so they come into our facility, we give him a laptop, we give him account, we give him email address, we make sit them, they work with their models, right, that is going to go away, so contact is going to be treated as contractor, right they are going to come in with their company laptop, they are going to give their company’s email address.

Male 1: You put them in a containment right?

Male 2: Well that is thing that is right, so we are going to have to retool our network in order to be able to isolate them when they come in with a non-trusted device until they can walk that gate into our environment, somehow with whatever mechanisms we come up with, and then allow them to access the thing they need to access and do what they have to do on their behalf, more physical container, we actually put them in containers.

Male 1: But so like you know I think that is it is the kind of the slip of BYOD where it is not BYOD from, you are going to help us out perspective and then make some more of it, we call them normally external partner where the contact is more located at our facility that are coming in through like Citrix or VDI externally, and then we are going to expand that and do it internally hopefully. I am going to pause there, I think that was fantastic, guys, I want to open up to a couple of questions now, I know we have eight minutes to this point, so probably going to be about two or three questions I want to post to these guys and what I will do is ask for a short hand, okay I got a couple of people. I will repeat the question back for anyone who has not heard it, or cannot hear it, I will pitch it to one of these guys, so anyone have a question, help me on these or any of these guys on mobile? It not, I got definitely got more questions asked to these guys.

Male 2: What we have our customers, now we have mobile device offers at corporate with their numbers and while the policies is set, the determine, they cannot ask the numbers for personal price and that is an unhealthy approach that is number for corporation and contacts simply on that, that trust all line, underlines as well.

Male 1: I just saw like a rebound, it is simple intuitive, it is strong numbers reporting numbers that belong to the corporation, the people wanting to actually take those support those to their own personal devices people with their contacts and sales people you want to be able to kind of be reachable at the same time.

Male 3: For that exact same reason that is why the corporate does not want them to take that property with that intellectual property with them.

Male 1: Yeah it was the strongest opinion on about it.

Male 2: We, I just say we allow, I cannot get back to the point where you know it is a corporate owned device is the only device they have and this is the one that you know the parents, aunt or whoever on the kids on the line and we do not want that today, it is actually an interesting good thing, we are addressed that as part of this move away from the light of the day of it, how much you look at.

Male 1: Yeah if were to send the ASP the same part of the reporting amount, this is part of your reporting or forwarding process.

Male 2: To be frank, it is getting to be less of a problem right now because also the people who are getting this will have Smartphones and across the more people are kind of sinking the context to more social services that are not based purely on the same card, so I think it is about the way we define.

Male 1: So we have to bring your own device, again we split it in two, right so we offer for U.S. employees like I am calling with the provider, so he can pay the whole money to get better from right and or from the one or you have the choice to get for corporate bond but this is the corporate value, right. In other countries they are allowed to take the number with them right because actually it is a normal movement from contract company base for, it is one of the big agreement right you have country by country and yes it take this part of the agreement when we sign, when we go for bringing on device.

Male 3: In order to spend, you are living example and absolutely do little of this.

Male 2: Yes so they are taking numbers as long as a common vertical.

Male 1: But do you reuse that number?

Male 2: Yes.

Male 1: Okay. We may or may not. Do we have any other questions? I will give it to Razvan again and we will take or bring the microphone over to you. Yeah everyone is felling a lot at the same paint points that these guys are and the way that they are addressing them? More enough. So since we do have a couple of more minutes left, what I think I will do is pose a couple of questions right now that I want to sort of to pick your guys brain about, so what do you feel like right now is being done right in the industry for mobile and I know Google and Apple are a big shifts out there because I like some of the points are being brought up about fragmentation and so I wanted from a question that way, so Apple of course is very tightly coupled stuff, their huge user adoption when they come up in version and Google is the opposite extremely fragmented and do you feel like that is really wrong, the way that Google is doing and the way that the mobile devices is coming on, I think that is making your job harder, as these get increasingly harder and you got to continue to move forward IOS devices, even though it is hard to really get in there and manage the data and where is that through that dichotomy there and see Jim is also.

Jim Kimmel: Yeah you know it, I think IOS is good, I mean it has its drawback too correct, you know as are, the fact that we have new operating system everywhere right so we have to tell everybody that do not install it yet, because you know we have to test and develop it, we have own people who go out and solve that or they, somehow they manage to get the beta version, come out in advance.

Male 2: : Really you are in my team?

Jim Kimmel: No, you know and I think that is a bit of a challenge you know being able to control the OS, until we have an opportunity to make sure that our halves work for it and that you are not going to break the calendar, so we do not get there, helpdesk call at 4 o’clock in the afternoon saying you know I lost all my appointment to my iPhone that I look at OS admiral.

Male 1: So now fix it, so fix it for me.

Jim Kimmel: Right. The thing, I think I do like and I think we see this across like you know, this is the subscription model, right and now you are subscribing you know basically right, I mean you are eliminating the phone from a plant which I think [indiscernible 00:51:11], and everything is just going to become, yeah you release it by $3 dollar a month, he is my laptop, here is my varied bucks and one third of my, I figure you are going to see a lot more of that come now.

Male 2: Yeah that sounds like it is going to make life a little bit tougher with the increase and the leasing, increasing that cycle of upgrades the OS and I know it comes, it comes right back there.

Male 1: Yeah tragic mission, tons of fragmentation.

Male 3: Yeah and just want to get something out there in regards to the legal system versus just having without losing products there because what we are basically seeing is we have any Microsoft as the vendor for the Desktop products that we have with Google is the primary vendor for the mobile OS and I think there is lot to be gained if you have a system those offers across the board some experience, this is why we are investing a lot of hope in to meet those demand so because hopefully we have been seeing Microsoft training for about the timeline and move that space, hopefully we may pick up their game and we have really the last so the gain from having a unified experience and for having some specific entry points, single entry points include is really a mass effect structure because if you have a lot of different interfaces, a lot of different products which are not talking to each other in any way, so a lot of arms to handle is a lot of, it is different experience for the user also to be switching all the time here so with different product with providers rather than just having a user type experience, so hoping that in that regard it is cheap up a little bit.

Male 2: : And along those lines, I am really looking forward to my corporate xbox.

Male 1: There you go, xbox, I think it is a perfect point for us, and we are actually on time, Jim, Raz, Armin thank you so much for getting up here and chatting about how you guys are doing all the stuff at scale, the pain points that I know a lot of these guys are feeling right now and letting you know how you are dressing it and getting along with your possible future, so thank you gentlemen. Thank you.