News/Trends, Product, Tech/Engineering

Beyond Backup: A Look Inside Druva’s 2016 Customer Advisory Board Event

We believe that our customers are far more than just consumers of our software – they are transformative leaders within their own industries that help us chart a course to shape the future of our products as well as our strategies. As a company, Druva recognizes the critical value of the clients that trust our products every day with their most sensitive data. In keeping with that, we make it our priority to bring our customers into our development process as trusted advisors in order for us to move the forward in the right direction. We were both excited and honored to host our 2016 Customer Advisory Board (CAB) event, which was held for the third consecutive year last week.

This year, we brought together a great mix of IT, legal and infosec thought leaders from a wide-range of industries – including manufacturing, pharmaceuticals, healthcare, construction, consulting, technology and more – to share their knowledge and ideas with other Druva customers.


(ANDRITZ shares their experience using Druva Phoenix)


(Ramanan, our Director of Product Management, shares the vision and roadmap for Phoenix!)

While the discussions varied in their specifics, several common themes and trends surfaced throughout the event. Here are 4 top-of-mind trends:

  1. Our customers are increasingly leveraging public cloud infrastructure to improve business agility and lower their total cost of ownership. AWS and Microsoft Azure (both strategic partners of Druva) play a significant role in this transformation by helping customers move and scale workloads on demand thereby reducing the cost and overhead associated with managing on-premises infrastructure.
  2. The growing adoption and operational reliance on services such as Office 365, Box and Salesforce is increasing the need to protect and manage data within these cloud applications. While the cloud or SaaS provider’s infrastructure provides high availability and disaster recovery options, the responsibility of protecting the data and recovering it from accidental errors, corruption or malicious attacks like ransomware still falls on our customers.
  3. Legal activity and expenses have substantially increased in the last few years – driving customers to look for more efficient ways to manage their data and meet legal requirements. With data privacy and compliance regulations becoming more stringent, legal teams are seeing a stronger need to collect and preserve dispersed data – from mobile devices to file servers, to cloud applications – as well as avoid the over-collection of data to help reduce costs and risks.
  4. With rising concerns around data breaches, insider attacks and other threats, our customers are seeking to gain deeper visibility into their data and derive actionable insights that would help them identify and mitigate risks proactively while responding quickly to security incidents.

The lively discussions around the trends of today naturally transitioned into the impact they could have on organizations down the road. To address the demands of today and tomorrow, our product team engaged in exciting conversations around product capabilities and roadmap on topics such as eDiscovery, cloud workload management, ransomware recovery, anomaly detection, etc. Another valuable aspect of Druva’s CAB is the opportunity to network with other customers and share experiences with fellow industry leaders. This year, our customer advisors connected over Napa Valley wine and stunning views!


(Networking breakfast before breakout sessions)

A special thank you to our customer advisors for their thoughtful feedback and enthusiastic participation this year. We look forward to delivering on the business needs of our customers and innovating for the future. Stay tuned for more updates as we head into another exciting year of growth and innovation!

Are you a Druva customer interested in sharing your ideas or feedback with our product team? Send an email to and let us know your thoughts!