Press Release

Druva Unveils Industry’s First Multi-Tier Intelligent Data Storage in the Cloud

Unrivaled progressive storage tiering for datasets that require  long-term retention with support across Amazon S3, Amazon S3 Glacier and Amazon S3 Glacier Deep Archive

SUNNYVALE, Calif. ‒ August 20, 2019 ‒ Druva, Inc., the leader in Cloud Data Protection and Management, today announced the industry’s first intelligent, storage tiering system, with support across all layers of AWS storage, including Amazon S3, Amazon S3 Glacier and Amazon S3 Glacier Deep Archive. 

Businesses quickly realize that as data growth rates and storage costs rise, a ‘one-size-fits-all’ approach to data management is both suboptimal and expensive. Druva’s unique cloud-based solution offers the ability to intelligently tier data across hot and cold storage, which optimizes spend and performance while eliminating disruption to users or applications. The result is both year over year cost savings as well as monthly savings and more frequent opportunities to optimize data storage. This ultimately leads to reductions in the total cost of ownership (TCO) of up to 50 percent. 

Druva intelligent storage tiering ensures end-to-end data protection driven by machine learning, policy management via one-click actions across all tiers, and easier management through a central dashboard to manage archiving, deletion and governance processes.

Druva offers automatic tiering or user-driven tiering to best meet customer needs. For customers who want maximum savings with minimum investment, Druva will manage the process end-to-end via automatic tiering, blending warm and cold pricing across long term retention-eligible data. Alternatively, customers who prefer close oversight of their data have the ability to manually select data tiering based on specific warm and cold tiering.

“IDC estimates approximately 60% of corporate data is ‘cold,’ about 30% ‘warm’ and 10% ‘hot,’” said Phil Goodwin, Director of Research, IDC. “Organizations have typically faced a tradeoff between the cost of storing ever increasing amounts of data and the speed at which they can access the data. Druva’s collaboration with AWS will allow organizations to tier data in order to optimize both cost and speed of access. Customers can now choose higher speed for the portion of data that needs it and opt for lower costs for the rest of the data that does not. This announcement highlights Druva’s ability to bring these potential cost advantages to market through its SaaS delivery model.” 

As the only SaaS solution built completely on AWS, Druva is uniquely positioned to help enterprises strategically protect and manage their data across enterprise-grade data center workloads, cloud applications and endpoints. Druva’s state of the art architecture leverages AWS cloud storage tiers to seamlessly scale with offerings like Amazon S3, S3 Glacier and S3 Glacier Deep Archive to make it easy for customers to stay on top of latest cloud storage, accelerate data-driven innovations and reduce TCO by up to 50 percent. 

“Enterprises are constantly searching for ways to shift budget to innovation projects,” said Mike Palmer, Chief Product Officer, Druva. “Driving down the cost of storage and administration is seen by the enterprise as the best opportunity to move money from legacy. Beyond cost-savings, the ability to see multiple tiers of data in a single pane of glass increases control for governance and compliance and eventually analytics, and shows customers that the public cloud architecture decreases risk, cost and enables them to deliver on the promise of data. Using Druva, customers can now meet their disaster recovery, governance, compliance, or ransomware protection requirements through one simple solution.”

Druva at VMworld 2019

Learn more about Druva and data protection at VMworld 2019 (booth #827) or join one of our two sessions during the show. You can learn more about all of our activities during VMworld 2019

Additional Information

  • Read more about S3 Glacier Deep Archive on the Druva blog
  • Learn more about Druva’s approach to data protection and management

About Druva

Druva is the leading provider of data security solutions, empowering customers to secure and recover their data from all threats. The Druva Data Security Cloud is a fully managed SaaS solution offering air-gapped and immutable data protection across cloud, on-premises, and edge environments. By centralizing data protection, Druva enhances traditional security measures and enables faster incident response, effective cyber remediation, and robust data governance. Trusted by over 6,000 customers, including 65 of the Fortune 500, Druva safeguards business data in an increasingly interconnected world. Visit and follow us on LinkedIn, Twitter, and Facebook.

Media Contact:

Justin Augat VP, Product Marketing & Communications Druva Inc. +1.508.846.7518