Gartner, Inc. recently released its top 2019 predictions for IT organizations and beyond. These predictions focus on artificial intelligence (AI) and skills, cultural advancement, and processes becoming products that result from increased digital capabilities and the emergence of continuous conceptual change in technology. In particular, four predictions stood out to me:
- Fast path to digital
- Increase in ePrivacy regulations
- Leveraging the gatekeeper
- Social media scandals and security breaches
These four topics have the potential to greatly impact the future of enterprise technology and are things IT teams should begin thinking about if they are not already. Each one will force enterprises to fundamentally reconsider the current strategy around data, how business is conducted, and the way customers are engaged.
Through 2022, a fast path to digital will be converting internal capabilities to external revenue-generating products using cloud economics and flexibility:
This prediction plays solidly into Druva’s value proposition. Cloud, and SaaS in particular are absolute game changers, both in terms of economics and pace of innovation. With cloud solutions like SaaS, customers can realize the path to digital with tremendous agility because they don’t have to worry about managing infrastructure, scale, capacity, security, performance, etc. (cloud providers like Druva handle all of this). Simplicity acts as a major driver in this model – customers can think about business workflows and how to open up their data and app infrastructure to business partners or solution buyers while still maintaining scale, security, performance, etc.
A solid cloud data management stack allows these companies to easily bring in data, analyze it, create new solutions from it, and take it to market. Cloud models facilitate this through an API-driven economy combined with retail like buying experience and pay as you go pricing models.
By 2023, ePrivacy regulations will increase online costs by minimizing the use of “cookies” thus crippling the current internet ad revenue machine. By 2022, companies leveraging the “gatekeeper” position of the digital giants will capture 40 percent global market share, on average, in their industry.
While the biggest impact of these two trends, GDPR / privacy and AI, has been dominant in the consumer space. However, we have seen recent GDPR reports and incidents in the enterprise space as well, including the British Airways breach. We should expect this trend to grow significantly in the B2B or enterprise spaces in the next few years. Also, visibility into data and using it effectively will become critical for organizations to innovate and gain a competitive edge.
These trends will force companies to re-think their data management strategy in order to keep their revenue engine running and try to outrun competition. Enterprises need to know more about the data (such as its age, location, active usage, type, etc.) and use it to drive business decisions. Given the sheer scale and volume of such data, leveraging machine learning and AI is the best way for a company to effectively manage the process, and ironically, this data will be used to drive decisions about how the business leverages technologies moving forward. For example, in data protection we can leverage AI to evaluate workloads that are more sensitive, commonly used or of extensive size, to automatically increase the level of data protection (more frequent backups, prepare for faster recovery), more effectively balancing cost vs. risk.
But the path to achieving and sustaining a dominant market share position globally is likely to lead to and through one or more of the digital giants (Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent) and their ecosystems. These giants already command massive consumer share and have begun to use their “gatekeeper” positions and infrastructure to enter the B2B space as well.
Building the connections is critical in the cloud economy to help customers meet their digitization goals. As a top AWS partner, Druva is part of the AWS ecosystem enabling customers to embrace the cloud through native integrations with AWS MarketPlace.
Through 2021, social media scandals and security breaches will have effectively zero lasting consumer impact.
While this may be true from a consumer standpoint, it puts a tremendous focus and need for innovation and improvements on the enterprise / B2B side around cybersecurity. Current security processes, measures and tool chains were designed for a world where data was confined to the four walls of a data center. This is no longer the case today where data is everywhere. Threats are also more advanced as attackers are compromising SaaS accounts, S3 buckets or even code vulnerabilities in API calls. Every company is or should be rethinking their security strategies, and look at a more holistic approach — one that involves not only prevention (FWs, etc) but also advanced capabilities around security automation (early detection, warnings, data / event correlation) and recovery (recovery mission critical apps and data as quickly as possible).
To learn more about the future of IT and Druva’s 2019 Industry Predictions, visit my article in eweek.