Managed Service Providers, take note: a wave of transformation has begun.
As traction for the cloud continues to grow, customers are increasingly seeking cloud-based solutions for everything from backup, archival, and collaboration to email, active directory, security solutions, and network infrastructure management. As a result, revenue from cloud professional services is expected to grow to US$30 billion by 2018, according to a recent survey by Decision Tree Labs.
Of this impressive figure, the survey predicts that cloud-based backup and recovery services offer the greatest potential for revenue growth.
Navigating these new waters will not be smooth sailing, however. The changing landscape mandates that managed service providers (MSPs) reinvent their business and support models.
Traditionally, MSPs invested considerable resources in dealing with the challenges of on-site support, management and replacement of hardware, building in of redundancy across sites, etc. These challenges restricted the value and number of services an MSP could offer its customers, and hardware limitations often resulted in significant MSP churn.
In order to succeed, though, MSPs must be able to scale their offerings, keeping pace with their customers’ growth.
Today’s rapid increase in cloud adoption represents a golden opportunity for MSPs to focus on what really matters to their customers: products that deliver a clearly-defined benefit. MSPs can now increase the breadth of solutions they offer without having to linearly expand their workforce to service those solutions.
Today’s rapid increase in cloud adoption represents a golden opportunity for MSPs to focus on what really matters to their customers
Cloud-based products, offering instant trials and small initial purchases, allow MSPs to rapidly test and implement new solutions, and provide an opportunity for them to bundle their services coherently. For example, an MSPs can now combine multiple solutions into a “Data Protection” bundle that might include backup, archival, DLP, and governance—without having to worry about what would once have been astronomical hardware requirements.
Unfortunately, though, not all cloud solutions are created equally. There are still concerns around data security, scalability, service-level agreements (SLAs), data sovereignty (i.e. ensuring data does not traverse geographical boundaries), reliability, data integrity, etc. Thus it is extremely important that MSPs exercise caution when deciding on new offerings.
Here are some best practices MSPs should keep in mind when selecting cloud-based solutions:
Druva has been working tirelessly to expand its MSP offering and now operates on a truly global scale. Exciting new features include a dedicated partner portal for MSPs alongside a new management platform for running converged data protection services for customers based in the public cloud. Working with MSPs, Druva offers full data backup and governance services using Amazon Web Services and Microsoft Azure public cloud instances around the world. This ensures that customers can enjoy the benefits of data protection faster and more affordably than with traditional solutions or other MSP service offerings.
We also invite you to access the 2015 Gartner report comparing 8 top endpoint backup vendors to learn why Druva is rated top overall.
*Gartner, Inc., Critical Capabilities for Enterprise Endpoint Backup, Pushan Rinnen and Robert Rhame, November 12, 2015.
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