Today’s consumers of media and entertainment (M&E) content demand and expect flexibility and choice. With spikes and surges in viewership that have to be dealt with in real time, the M&E industry is moving more towards cloud computing in order to obtain the agility it needs to meet consumer demand, with its ever-growing volumes of data.
Katz Media Group represents both the on-air and online assets of more than 4,000 radio stations, 800 television stations, 5,000 audio and video streams, and 100,000 podcasts. As the largest media representation company in America, Katz needed to get out of the management of hardware in order to scale.
For years to protect business-critical data on 125 VMware virtual machines (VMs) and 50 physical servers Katz relied on on-premises solutions such as Veritas NetBackup, Veeam, and Dell EMC Data Domain. It replicated the backups to a Verizon colocation facility for disaster recovery (DR), but suffered performance and capacity issues with Veritas and had to deal with too many manual, error-prone processes.
CTO Robert Lyons said, “With Veritas we had to maintain physical servers and disk storage arrays at our headquarters, but it didn’t work well for the VMs. We switched to Veeam for the VMs, but managing multiple backup technologies required our staff to spend a lot of time doing major platform upgrades.”
Though Katz IT had concerns about moving to the cloud and the impact it could have on the team, Robert said, “We wanted to get out of the business of managing hardware, simplify our backup and recovery implementation, and move towards a subscription-based model that would scale when needed.”
Amazon Web Services (AWS) and Druva Give Katz confidence in the cloud
Katz had dipped its toe in the water with software-as-a-service (SaaS) when it replaced Veritas NetBackup with Druva inSync to secure its executives endpoints in the cloud. For the CTO the ability to protect Katz’s executive endpoint devices whether in the office or on the road was critical and reduced their hardware and software management time and costs.
It also gave Robert and team the confidence to evaluate Druva Phoenix to migrate DR to the cloud for its data center workloads. Working with Druva, built on AWS, helped assuage Katz IT’s concerns about the cloud, facilitating its alignment with Katz leadership’s goal, which was to follow the industry’s lead and launch a corporate cloud strategy.
Partnering with AWS, Druva delivers DRaaS to Katz
Druva’s DRaaS allows its customers to failover VMs from the Druva Cloud into a customer-owned Amazon Virtual Private Cloud (VPC) to maintain business continuity without dedicated software, storage, or hardware, which is the type of solution that Katz was seeking out.
After using Druva Phoenix for a year to protect its data center workloads, the team confidently leveraged it to lift and shift VM backups and facilitate the migration of business-critical workloads and applications into AWS.
Marc Almodovar, manager of network and systems engineering for Katz said, “Druva’s DRaaS enabled us to rapidly migrate about 52 production workloads into AWS during the COVID-19 pandemic. It drastically simplified the process of making the jump from on-premises to cloud.
“Because we were already leveraging Druva Phoenix for VM backups, Druva DRaaS simply copies the VM snapshots to our AWS Simple Storage Service (S3) bucket. When we need to failover, those synced snapshots in AWS S3 are then used to spin up AWS Elastic Compute Cloud (EC2) instances of our production VMs.”
Read the Katz Media case study to learn more about how Druva enabled them to migrate 52 workloads to AWS in just three months and achieve DRaaS 5X faster than if they had not leveraged Druva ,as well as improving workforce productivity by 50%.