Product, Tech/Engineering

Eliminate up to 33% of total backup costs with Druva Storage Insights

Today’s data-driven ecosystem we live in is generating data faster than ever before.

In order to support an increased online collaboration amongst its geographically distributed workforce, enterprises are forced to host more and more data on their data center infrastructure. IDC predicts that data will grow from 33 ZB in 2018 to 175 ZB in 2025 — at a 27% annually compounded growth rate. While enterprise data size is growing fast, infrastructure budgets to support this growth mostly remain flat.

Managing data growth with flat budgets

Naturally, the cloud becomes an important cog in the wheel, allowing organizations to manage this data growth. The infrastructure and storage management model — which was once a Capex-heavy model — is now transforming into an OPEX-based model with the help of the cloud.

Data backup and archiving are some areas that have seen the rapid adoption of the cloud-based model. Druva has seen its customers backup 73% more data on the Druva Cloud Platform compared to what they did a year ago.

While moving to the cloud is a great first step, a lot of data generated is non-business critical and ranges from multimedia files to log files and backup images. As a result, it is essential to differentiate critical data assets from unnecessary files.

Data backup is a black box to customers today

Data backup providers — cloud, hybrid, or on-premises — provide customers with the flexibility to define what they want to backup and when they want to back up. While the system administrator in today’s world struggles to keep their infrastructure costs in control, most backup providers provide no visibility into how they are spending their budget on backups.

As with any software or service provider, backup administrators today expect a backup system to provide them with the assurance that they are spending their backup budgets in an optimum manner. In order to achieve that they are looking for an answer to the following questions:

  • “I see a spike in data consumption — what caused the spike in data consumption?”
  • “Am I  spending my credits on backing up the right data?
  • Are we spending any budget on non-business critical data?”
  • “Can we optimize our backup policies to reduce backup costs?”

Answers to these questions are not possible today without purchasing additional software or provisioning additional infrastructure or both. The irony of this solution is that you end up spending more to spend less.

Additionally, most storage analytics solutions only provide you visibility into what is consuming your backup spends and stop short of providing any meaningful actionable information. It is left to the system administrators to correlate the analytics and trends into any substantial plan of action.

Druva Storage Insights to the rescue

Druva Storage Insights allows customers to optimize their backup costs by providing meaningful, actionable insights and recommendations that help eliminate non-business critical data from being backed up. Druva Storage Insights continuously scans backup meta-data and provides recommendations on how to best optimize backup spending.


While most backup vendors cannot provide this visibility or recommendations without additional cost, hardware, or software, Druva provides storage insights and recommendations for NAS and file server workloads at zero additional cost for its Druva Phoenix customers. Additionally, Druva Storage Insights is infinitely scalable and ensures that these insights are available within a few hours of data being backed up.


Our customers today have used this capability to identify that up to 33% of the data they are backing up on user shares is non-essential. These include personal media files, software backup and cache files, old PSTs,  disk image files, software and application log files, etc. These customers are successfully using Druva Storage Insights to uncover these non-essential backup spends and optimize their backup storage consumption.

Learn more about what you can do with a consolidated and organized view of your data.

Also, discover how you can enable faster detection of non-critical files in your backup and save costs.