Life At Druva, News/Trends, Product

Druva Goes Channel

I’m happy to announce the launch of Druva’s channel program PartnerSync, a significant step in our transition from a direct to indirect sales organization. In the past 90 days we have hired a global Channel Team and built a comprehensive program to give partners what they need to be successful. Today we can say without a doubt that Druva is “all in” when it comes to the channel.

PartnerSync provides partners the resources and support that they need to move their businesses into a brand new field. Our new portal makes it easy for partners to access training and support materials, as well as to register their deals. Partners will also have access to incentives such as ongoing marketing resources, SPIF programs, and an aggressive pricing model to ensure strong margins.

Our channel commitment extends beyond the standard items. Druva has an experienced sales team that is motivated to engage with channel partners and help them learn through co-engagements with customers. We’re making this commitment to our partners, to help them ramp up as quickly as possible. It’s one thing to provide tools like training materials but it’s totally different if the partner can go to their prospect with a Druva team and really learn how to position the product.  Plus, partners are able to register the deals they bring to Druva, and they will also be able to register the deals that we bring to them.

Now is one of those rare opportunities where the channel stars have aligned. Druva has been around for 5 years and has proven repeatedly that it is the endpoint data protection leader. This market is exploding, and with Druva’s full commitment to the channel, there is significant potential for partners. They can expand their line cards and get into a space that they are probably not in today and see a significant return on their investment. At Druva we’re focused on making that happen.