The Data Transformation: Understanding the Druva Growth Story

The Data Transformation: Understanding the Druva Growth Story

Druva is excited to announce that our cloud data protection business for enterprise servers has surged by over 300% year-over-year, and the company added more than 150 marquee customers. As a result of this growth, Druva now has over 4000 enterprise customers, including 10 percent of the Fortune 500 companies  — press release 

This growth is unprecedented, and the company leadership strongly believes that these results are indicative of a dramatic shift in today’s enterprise data strategy.

Understanding Today’s Data Transformation

IT and business leaders are in the midst of the largest technology system and process refresh in recent history. As a growing number of organizations embrace the digital transformation, an increasing share of infrastructure and application services are migrating to the cloud. This digital transformation includes the mass adoption of software as a service (SaaS) applications (e.g., Salesforce.com, Marketo, ServiceNow, and MS Office 365), the inclusion of infrastructure as a service (IaaS), and an increased leveraging of platform as a service (PaaS) providers.

As a result of this momentum, a fundamental transformation has occurred within today’s data architecture itself. It has become a combination of local data storage (including data centers, branch offices, and endpoints) and cloud data storage (including IaaS, cloud apps, and PaaS).

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The Growth of Data and Data Risk

As an organization’s digital landscape becomes a federated mix of local data sources and cloud data sources, the risks associated with that data increase exponentially. These risks include the constant threat of ransomware, data loss from accidental or malicious deletion, interruptions in business continuity, and the challenges that come with “dark data” including an overall lack of governance and the inability to meet litigation or compliance requirements.

These risks are correlating with the dramatic surge in the variety of data sources as well as the sheer volume of data from those sources. The analyst firm IDC has forecast that data growth will double in size to over 44ZB by 2020

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Legacy Data Protection Hits a Wall

IT organizations understand the critical need for data protection and, for decades, have made this a core requirement of their strategy. Looking back over the last twenty years, the vendors that have provided legacy backup solutions have grown to become a $10B+ industry. While these on-premises legacy solutions have served their intended purpose in the past, the underlying architectures that were originally meant to support a tape-based workflow are buckling under the demands of today’s information management.

Because of the current mix of local data sources and cloud data sources along with the explosion of the amount of data being managed, legacy backup solutions have become a tangled-spaghetti of unscalable and ineffective data silos. Today’s on-premises backup tools have become a mesh of complexity —they lack central visibility and reporting, and they often fail at the worst times. This brittle, manually intensive, space-demanding backup strategy is failing IT departments and forcing organizations to modernize their enterprise data protection strategies accordingly.

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The Power of Druva’s 300% Cloud Server Data Protection Growth

The cloud has not only helped organizations deliver a far more flexible, far more affordable foundation for infrastructure and applications, it has also enabled a totally new way to scale global data protection. According to Allied Market Research, data protection for both cloud-based and on-premises servers is expected to grow to more than $28B in 2022.

Druva delivers a 100% SaaS solution that brings together backup, archival, and disaster recovery features to harness the ease of use and scalability of the public cloud. The Druva Phoenix cloud platform delivers modern data protection and management by centralizing and streamlining the processes of backing up data and making it immediately available from physical and virtual servers across an organization’s distributed infrastructure.

With Druva Phoenix, data can be cached locally for fast backup and recovery when required. This solution enables companies to deliver against tight recovery time objectives (RTOs) and recovery point objectives (RPOs) while optimizing WAN bandwidth usage and providing policy-driven cold storage automation.

By leveraging Druva’s next-generation solutions for cloud data protection, organizations can skip the hardware requirements, disk management, and cluster setup of legacy solutions. With Druva, organizations can manage all global data through a single pane of glass and take advantage of advanced data intelligence features to control risks and meet today’s compliance requirements.

Press Release: Druva Announces Record Growth in Cloud Server Data Protection 

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Matthew Morgan

Matthew Morgan is the Chief Marketing Officer at Druva. Matthew oversees all of the company’s marketing activities, including corporate marketing, digital demand generation, field marketing, product marketing, industry vertical marketing, and sales enablement.

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