Press Release

Druva Reveals 2017 AWS Cloud Data Protection Survey

Survey Respondents Describe Persisting Paradox of Perceptions on Cost, Security and Control When Adopting the Cloud for Data Protection

SUNNYVALE, Calif. Dec. 14, 2017Druva, the global leader in cloud data protection and management, today announced the results of its Druva 2017 AWS Cloud Data Protection Survey, which reveals a disconnect between the perceptions of cloud data protection and its reality. The survey solicited insights from IT professionals across 20 industries, including technology, energy, financial and healthcare, regarding the state of Amazon Web Services (AWS) cloud adoption, enterprise secondary storage, data protection and archiving needs.

According to results, one of the biggest benefits seen from those who have already moved their data to the cloud is cost savings (59 percent); yet 49 percent of respondents who are considering a move cite cost as the number one barrier. This paradox is indicative of a larger misconception about the capabilities of cloud technology. Despite rising confidence in durability and availability of company data in AWS, concerns remain around storage and usage costs.

“Although cloud migration has increased significantly in recent years, we still see a disconnect between perceptions of the cloud and its reality,” said Dave Packer, vice president of product and alliance marketing at Druva. “The misconception persists that the cloud is too expensive for storing data, and IT professionals fear rising costs as data grows and duplicates across the enterprise. However, organizations that have already leaned into transitioning to the cloud have realized that by fully embracing vendors providing truly cloud-native technology, both costs and scale can be optimized – and they have greater security and control over their data, regardless of where it resides.”

Key findings of the Druva 2017 AWS Cloud Data Protection Survey include:

  • Heightened adoption of cloud-based data protection. A strong trend is emerging with the majority of respondents (54 percent), indicating that their organizations are leveraging the cloud for data protection.
  • IT professionals bothered by egress costs. The majority of respondents have a negative stance on egress costs, with 43 percent calling them a “necessary evil” and 29 percent deeming them “annoying, unnecessary additional charges.”
  • Strong concern for compounding costs as data grows and expands across multiple sites. Results showed that 59 percent of respondents were concerned about the growing cost attributed to duplicate and growing data. Additionally, about 62 percent of respondents expressed concern about the compounding data protection costs that they may incur as a result of having multiple sites.
  • Cost savings as the primary expectation for moving to the cloud. Conversely, about 59 percent of respondents listed cost savings as the most anticipated benefit of moving to AWS, with simplicity and improved security as the second and third primary drivers.
  • Confidence in ability of the cloud to recover data. Seventy-two percent of respondents indicated a very strong level of cloud adoption interest based on their higher confidence levels in the ability to recover data from the cloud.

Druva conducted its Druva 2017 AWS Cloud Data Protection Survey in November 2017 to better understand h.w.organizations are utilizing the AWS service for secondary storage, data protection and archiving. This year’s survey was completed by over 140 IT professionals from multiple industries around the globe.

Download the Druva 2017 AWS Cloud Data Protection Survey Business Brief and accompanying infographic for the full results.

About Druva

Druva is the global leader in Cloud Data Protection and Management, delivering the industry’s first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence–dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it.

Druva’s award-winning solutions intelligently collect data, and unify backup, disaster recovery, archival and governance capabilities onto a single, optimized data set. As the industry’s fastest growing data protection provider, Druva is trusted by over 4,000 global organizations, and protects over 40 PB of data. Learn more at and join the conversation at

Media Contact:
Danielle Salvato-Earl
Offleash for Druva
(650) 922-7287